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Tuesday, August 21, 2018

Sears Stepping Up Its Kenmore Rollout To Amazon - Twice
src: www.twice.com

Kenmore is a brand of household appliances sold by Sears, Roebuck and Co. The brand first appeared on a four-drawer drop feed sewing machine sold from 1913 to 1919. The first Kenmore washing machine was introduced in 1927. The first Kenmore vacuum cleaners were introduced in 1932. Kenmore's upscale line of appliances is known as the Elite line. Kenmore also has a professional line of appliances called Kenmore Pro. In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot.

As of 2017, Kenmore products are produced by manufacturers such as Whirlpool, LG, Electrolux, Panasonic, Cleva North America, and Daewoo Electronics. The brand is controlled by Sears Holdings and owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. The name "KCD IP" is an abbreviation for Kenmore Craftsman DieHard intellectual property. Today the brand is sold at Sears, Kmart, and Amazon.

In 2016 the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions.

On July 20, 2017, Sears announced that it will stock Kenmore products on Amazon, and also support integration between its appliances and Amazon Alexa.

In October 2017, an announcement was made on the termination of the Sears-Whirlpool appliance relationship, which dates back to 1916. Sears will no longer sell Whirlpool and Whirlpool subsidiary-branded appliances, but Whirlpool will continue to supply the Kenmore appliances they make for Sears.

In April 2018, Sears CEO and major investor Edward Lambert, along with his hedge fund ESL, offered to buy the brand along with Sears Home Services in order to diversify Sears' already-strained assets. The hope of spinning off a stable asset, according to Lambert, is to increase capital in Sears' portfolio, which would filter down into the stores, thus providing much needed income for the Sears brand.


Video Kenmore (brand)



List of common Kenmore Manufacturers

  • Whirlpool Corporation
  • LG Corporation
  • Electrolux
  • Panasonic
  • Cleva North America
  • Daewoo Electronics

Maps Kenmore (brand)



Kenmore products

  • Stainless Steel cleaner
  • Water softeners
  • BBQ grills
  • Refrigerators
  • Washing machines
  • Dryers
  • Dishwashers
  • Microwave ovens
  • Ranges
  • Cooktops
  • Wall ovens
  • Vacuums
  • Vacuum cleaner bags
  • Air Purifiers
  • Fans
  • Central air conditioning
  • Heat pumps
  • Gas furnaces
  • Window air conditioners
  • Dehumidifiers
  • Humidifiers
  • Water heaters
  • Toasters
  • Coffee makers
  • Toaster ovens
  • Range hoods
  • Water filters
  • Freezers
  • Heaters
  • Televisions

Sears' biggest shareholder offers to buy Kenmore brand ...
src: stmedia.startribune.com


References



Sears Reclaiming Kenmore's Glory In New Consumer Campaign - Twice
src: www.twice.com


External links

  • Kenmore
  • Kenmore Live Studio on Facebook
  • Sears Archives

Source of article : Wikipedia