NetEase Music is a music and video streaming service developed and operated by NetEase, Inc. The service was officially launched on 23 April 2013.
As of April 2017, the platform has 300 million users, and a music database consisting of more than 10 million legal copies of high quality music. Users are able to download music, comment on music, create playlists and follow artists. In April 2017 it received its series A financing of 750 million CNY (107 million USD), and was valued at eight billion CNY(1.14 billion USD), making it a Unicorn Company.
Video NetEase Music
History
Maps NetEase Music
Features
Geographic availability
Overseas users
Until late March 2017, NetEase Cloud Music was one of the only music providers that could still fully function for overseas users for the price of 12 CNY a month. Otherwise, overseas users would see music marked in grey, suggesting the music is only available in mainland China. This has been the primary way overseas users have used the service, and many have paid for annual or semi-annual plans. In late March, this way of getting around the location restriction has been terminated and overseas users now see a significant reduction in the amount of music available. This has triggered much disgruntle amongst overseas users as they feel lied to about not being notified of this change.
Advertising
Subway promotion
On March 23, 2017, NetEase Cloud Music selected 85 comments on music posted on the platform and printed them inside a subway compartment, and in the subway platforms in Hangzhou, China. Comments selected were targeted at the busy city dwellers and intended to create resonance with the commuters. Poetic, funny, and sad comments were printed in bright red, the company's color, and immediately triggered an online sensation. The 85 comments were chosen out of the top 5000 liked comments amongst four hundred million comments. The commenter's names were also included in the posters and NetEase made sure consent was granted by individual users. NetEase Cloud Music's use of UGC to promote the brand has been applauded by many marketing firms.
Notes and references
- Footnotes
- References
External links
- Official website (in Chinese)
Source of article : Wikipedia
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